Bio-Art: The Meatrix.

A while back - like, all the way back in May - I did a huge entry on GreenFest 2012. Although there were several entries that did make it into bio-art spots, surprisingly, The Meatrix was not one of them, even though I bought buttons and everything. Fixing that mistake now!



The Meatrix is a series of short Flash movies detailing where our meat, dairy, and eggs come from. It was made by www.sustainabletable.com and Free Range Studios in the early 2000's, and two and a half more have been made since then. The points made in Food, Inc. are spelled out for you in nice little green bullets at the bottom of the screen. It's Food, Inc., condensed...only it's funny?!

Yes, The Meatrix is funny for a movie series sporting sickness, animal cruelty, and disturbing truths. While being informative, it's witty, cute, and has some funny moments (like a pig flying through the air in slow-mo). They also make a few references to the good ol' Matrix series, so if you're a fan, enjoy.  Just don't enjoy it while eating Mickey D's; that might cause a major guilt trip.

The site for The Meatrix takes things one step further. They have pages where you can look for stores that sell products from local farmers. They really are dedicated to slow food, organic farming, and so forth. It's probably closer than you think. All you have to do is look for and support it.

So I'm doing exactly what the film said: spreading the word. This is already pretty well-known, but after Food Inc., it's good to know that somebody's targeting the younger demographic. This is the film (series) about factory farming that you can show to almost anybody, regardless of how squeamish they tend to be. The message is still the same: we decide what we eat, and you show your support with your dollar.

Ethics Week: Kraft Foods Bust in Idaho.

As many of you probably know, a dairy farm belonging to the Kraft Foods corporation was called out on numerous animal cruelty charges. Here's the scoop on that in case you haven't heard (in which case you are either not in the U.S. or under a rock):

"Workers viciously punch, kick, jump atop and stomp on cows held in restraints as the animals scream in pain in a video shot with a hidden camera. 

In other scenes from the video released Wednesday, the cows are mercilessly beaten with canes and shocked with electric prods as they struggle to keep their balance on the slippery and unsanitary feces-covered floors of holding sheds.

The footage filmed at Bettencourt Dairies’ Dry Creek Dairy in Idaho — one of the largest dairy farms in the nation — has led to charges of criminal cruelty to animals against three workers and put heat on Northfield-based Kraft Foods, the fourth-largest food manufacturer in North America.

Bettencourt supplies milk to a cheese processor for Kraft, according to Mercy for Animals, the animal-rights group responsible for the video. The group showed the video at a news conference Wednesday at the downtown Embassy Suites Chicago.

Bettencourt also sells milk to cheese suppliers for the Wendy’s burger chain. Wendy’s said Wednesday that it had demanded that its supplier sever ties with Bettencourt immediately.

Bettencourt is an indirect supplier to Burger King, the world’s second-largest burger chain, which said it had launched an investigation that could result in similar action.

Kraft said it had no plans to sever ties to its cheese supplier, Davisco.

“Kraft condemns the handling behaviors shown in this video. They are both upsetting and unacceptable. We have long believed high-quality dairy products begin with quality animal care,” Kraft spokeswoman Angela Wiggins said. 

“It is important to note that Kraft does not have direct supplier relationship with Bettencourt Dairies,” she said. “However, we have made it clear to [cheese supplier Davisco] that these types of incidents are both deplorable and unacceptable.”

Mercy for Animals said it had hoped the video would persuade all three companies to stop using milk from Bettencourt.

That would send a message to the dairy industry, where abuses such as those seen in the video run rampant, said the group, which wants the companies to require suppliers to establish policies on care and treatment of cattle.

“Due to Kraft’s complete lack of meaningful animal-welfare standards, blatant and sadistic animal cruelty was allowed to flourish at this factory farm,” Rebecca Frye, director of education for Mercy for Animals, said at the news conference. 

“No socially responsible corporation should support dairy operations that beat, kick, mutilate, confine and neglect animals. Kraft must take immediate actions to prevent further abuse at its suppliers,” Frye said. 

The video, which was shot by a member of the group who got a job at Bettencourt this summer, includes footage of workers violently twisting cows’ tails and dragging a cow by a chain around its neck and shows sick or injured cows suffering without veterinary care.

Misdemeanor charges were filed in August against two workers and a manager, who face a fine of up to $5,000 and six months in jail.

Bettencourt Dairy’s owners said in a statement that after being confronted with the video by the Idaho Department of Agriculture, they fired five workers, installed video cameras and retrained staff.

The farm houses about 60,000 milk cows."

~From the Sun Times. Graphic video therein.

A lot of people will not understand exactly how big a blow this is. Yes, Kraft Foods is a huge corporation, but do you really know how huge it is? Kraft is one of the three most powerful food companies in the entire world. Here are a few things that you probably never suspected were made by Kraft (because we all know about the mac 'n cheese):

Jell-O (gelatin dessert)
DiGiorno (pizza)
Crystal Light
Nabisco (including Oreo, Ritz, etc.)
Kool-Aid
Seven Seas (salad dressings)
Starbucks (grocery items)

 ...and much, much more. (Thanks to Vigilant Citizen for the helpful list.)  So, yes, you probably have eaten something made by the corporation that allowed this to happen.

I for one do not buy Kraft's apologetic attitude towards this incident. Factory farming has been the industry standard for years. There are exactly three companies (Nestle, PepsiCo, and Kraft) dominating the industry. They are the standard. Search more of Kraft's dairy sources and most of them will probably be factory farms. They might treat their animals only a tiny bit more kindly than the video linked in the article. Mercy For Animals has the right idea.

For those of you who don't already know, a call-out like this is a biiiig hit to Kraft's reputation. Reputation is important to companies; if people don't like you, they probably won't buy your stuff. Kraft really needs to put their foot down on this one, or else a lot of mac n' cheese might be going on clearance.